The best sales representatives will agree that they are only as strong as their ability to convey the benefits of their product or service. Of course, you can explain a lot with words. However, not many things are as effective as a string visual. And there is no better way to package all that visual content that in a sales deck.
You can refer to a sales deck template as a Google Slide, PowerPoint, or Apple Keynote presentation that helps you sell your product or services. You can refer to your sales deck as a supplement to your perfect pitch that’s generic enough to apply to most situations, but also includes enough room for customization so that you can tweak it for each prospect.
It is important to note that your sales deck should have only as many slides as you need to close the deal. Nothing less and nothing more. Each slide should be customized to the client when possible and should be free of fluff or unnecessary information.
For instance, you should include a hook slide, which is a key introductory slide that explains why you’re there and what outcome your prospect is seeking. There is also a pain slide, which is a quick reminder of the problem they are trying to solve. As for the value slide, it shows them what’s possible and what achieving this outcome would be worth to them.
Of course, building a winning sales deck is hard work, but it has the potential to build your confidence and make it easier to close deals. By far the most important thing to remember when creating one is that it shouldn’t be static. Your sales deck will definitely change as your product or service evolves. It also tends to vary based on customer feedback and market conditions.
To get started, you need to make interviews as part of the process. You should also use storytelling to your advantage, remember that less is more, and make your social proof slide powerful and relevant for things to work to your advantage.