From Flipping Houses to Billion-Dollar Deals: The Josh Altman Success Story
Negotiating with high-profile clients, including celebrities and foreign investors.
Clashing with co-stars like Josh Flagg and James Harris over listings and commissions.
His catchphrases, like “It’s not about the price, it’s about the deal” and “If you’re not first, you’re last,” became synonymous with his aggressive yet effective approach to real estate.
Business Strategies and Success Secrets
Josh Altman’s success isn’t just luck—it’s built on a combination of market expertise, relentless hustle, and smart branding. Here are some of the key strategies that have made him one of LA’s top brokers:
- Mastering the Art of the Deal
Altman is known for his tough negotiation skills. He doesn’t just list properties; he finds creative ways to close sales, whether by leveraging bidding wars, offering seller financing, or using his celebrity status to attract buyers. - Building a Strong Personal Brand
His role on MDLLA turned him into a household name, but Altman didn’t stop there. He capitalized on his fame by:
Writing a bestselling book, It’s Your Move: My Million Dollar Method for Taking Risks with Confidence and Succeeding at Work and Life (2015).
Launching a podcast, The Altman Brothers Podcast, where he discusses real estate and business strategies.
Becoming a sought-after speaker at real estate conferences.
- Expanding Beyond Real Estate
Altman has diversified his income through:
Investments in tech startups (including real estate proptech companies).
Luxury home development projects.
Brand endorsements and sponsorships (he’s worked with brands like Cadillac and Rolex).
Personal Life and Philanthropy
Josh Altman married Heather Berman in 2014, and the couple has two children. Heather, a former fashion executive, now works alongside Josh in real estate and frequently appears on MDLLA.
Despite his high-flying lifestyle, Altman is also involved in philanthropy, supporting causes like:
Children’s Hospital Los Angeles
The Anti-Defamation League (ADL)
Various education and mentorship programs
Josh Altman’s Net Worth and Future Ventures
As of 2024, Josh Altman’s net worth is estimated at $50 million, thanks to his real estate commissions, TV earnings, and business ventures. He continues to dominate LA’s luxury market while expanding his brand globally.
What’s Next for Josh Altman?
Growing The Altman Brothers team at Douglas Elliman.
Expanding into international real estate markets (Dubai, Miami, and New York are on his radar).
Launching a real estate education platform to mentor new agents.
Final Thoughts: Why Josh Altman Stands Out
Josh Altman’s journey from a liquor salesman to a real estate mogul is a testament to his hustle, adaptability, and relentless drive. Unlike many reality TV stars who fade away, Altman has used his platform to build a lasting empire.
Whether you’re a real estate agent looking for inspiration or just a fan of Million Dollar Listing LA, Josh Altman’s story proves that with the right mindset, hard work, and a killer negotiation strategy, you can turn dreams into multi-million dollar deals.