Many marketers and business owners fail with their marketing campaigns simply because they don’t know what it takes to grow enough leads or potential clients. For many, creating a good online presence for their business stops once their website goes live. But this is not really the case since there is more to it than meets the eyes when it comes to running successful digital marketing campaigns.
To get a better ROI from your marketing campaigns, you must attract leads with valuable and informative content. But how do you go about this without strain? Read on to learn more on how to grow qualified leads before moving on to the next step.
Insert Content Upgrades
Inbound lead generation experts will tell you that one of the easiest ways to grow a qualified lead on your website is by adding content upgrades to your transcript pages or blog posts. Remember, content upgrades tend to be a less-intensive lead magnet that’s been proven to double email opt-in rates. Also, they are easier to create and share.
A website visitor consuming your content is more likely to be interrupted by a box offering more valuable information. After all, that’s one of the reasons why they are surfing the internet in the first place. When they click the link, they get a pop-up requesting them for their email address.
Quizzes and Surveys
Quizzes and surveys are an understated way to connect with a new segment of potential customers. What many fail to realize is that they offer more than you might probably be thinking. This is easy to see why since they’re a fun and informative way of learning more about your leads.
With quizzes and surveys, you’ll get insights about what stage of the customer journey they’re in. Not to mention, people prefer quizzes since they help them to know more about themselves. No wonder they’ll always work to your advantage whenever you want to generate leads.
Rounding Up
There are so many things you can do to generate leads and drive business growth. You can decide to exchange email addresses and business cards or even leverage ads. But you should make the ads as natural as possible.
To reap maximum benefits, make it then norm to monitor the performance of each ad independently. In so doing, it won’t take long before you start attaining the expected results. If in doubt, feel free to partner with inbound lead generation experts in Singapore.