Cyber Monday Approaches: Retailers Cut Prices, Prompting Clicks and Purchases

Cyber Monday, the first Monday after the Thanksgiving holiday, is the biggest U.S. online shopping day of the year, according to data from retailer websites aggregated by third parties. The event allows merchants to reach new customers and boost sales. To make the most of it, they should offer deals and promotions well in advance and take measures to ensure they can deliver purchases quickly and efficiently.

Whether it’s a cloud PBX for the office, a pair of wireless headphones for running, or a smartwatch to keep tabs on your health, many people are willing to invest in technology at a discount if they can afford it. That’s why Cyber Monday—or Cyber Week—has become crucial for many retailers.

Merchants created the online shopping extravaganza to lure consumers away from traditional brick-and-mortar stores, where they face a lot of competition and need help attracting foot traffic. It’s also a way to avoid the long lines typically associated with Black Friday, and the line between the two days has blurred in recent years as more traditional brick-and-mortar shops began offering discounts on their websites before Thanksgiving.

This year, retail analysts predict shoppers will spend between 6% and 8% more than last year. That’s a bit disappointing, given that inflation is on the rise, but it’s still a respectable figure considering how much Americans are spending in the first place.

The good news is that the best deals won’t be available on Cyber Monday but on Black Friday and throughout the weekend. Many retailers, including Walmart, Amazon, and Best Buy, offer aggressive discounts on tech products like wearables, TVs, phones (like iPhones and Google Pixels), laptops, robot vacuums, and more. If you want to score the latest tech for less, you should start your search now because these deals won’t last long.

Some hottest deals include $100 off Apple’s 10th-generation iPad, $50 off Apple AirPods, and a slew of discounted GoPro adventure cameras. You’ll also find appliance deals, including LG refrigerators and laundry machines. And don’t forget about home goods, where you can save on everything from a Saatva classic mattress to Brooklinen luxe linen sheets.

For a more personal approach, check out some of the best beauty and personal care products you can find this Cyber Monday, including bath bombs from Ulta Beauty, Sonicare toothbrushes, and makeup from Target. And finally, if you’re looking to save on stylish clothing, check out these online stores with deep discounts. The savviest shoppers won’t just be looking for the latest gadgets but also the most affordable clothes to fill their closets. Good luck and happy shopping!

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